Turn Your Data Into Clearer Decisions

Practical analytics consulting for organizations that need help improving reporting, understanding performance, solving data problems, or turning information into actionable insight.

Data Analytics, Simplified® supports organizations with analytics, reporting, dashboards, data workflows, and decision support designed around the questions your business actually needs to answer.

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When Analytics Consulting Can Help

DAS can support organizations that are dealing with challenges such as:

  • Reporting that is manual, inconsistent, or difficult to maintain
  • Leaders who have data but do not have a clear view of performance
  • Dashboards that exist but are not answering the right business questions
  • Data spread across multiple systems, files, or sources
  • Repetitive reporting processes that could be streamlined
  • Difficulty identifying meaningful KPIs or performance measures
  • Teams spending too much time preparing data instead of using it
  • Gaps in data quality, consistency, or reporting logic
  • A need to turn operational data into clearer recommendations or decisions

The starting point is not the tool. It is understanding the question, the process, and the decision the data needs to support.

Consulting Services

DAS provides analytics support based on the problem your organization is trying to solve.

Reporting & Dashboard Development
Design or improve reports and dashboards that make performance easier to understand and monitor.

Performance Measurement & KPI Development
Define meaningful measures, clarify reporting logic, and build frameworks that help organizations track what matters.

Operational & Business Analysis
Analyze processes, trends, performance, and business questions to identify patterns, gaps, and opportunities for improvement.

Data Workflow & Reporting Process Improvement
Review repetitive or inefficient reporting processes and identify opportunities to simplify, standardize, or automate the work.

Data Quality & Validation Support
Help identify inconsistencies, strengthen validation practices, and improve confidence in the data being used for reporting and decision-making.

Custom Analytics Support
Provide targeted analytical support for projects or business questions that do not fit neatly into a standard service category.

The recommended solution may involve analysis, reporting, dashboards, SQL, Power BI, process improvement, or a combination of approaches. The tool is selected based on the need.

How the Engagement Works

1. Discovery
We start by understanding the business question, current process, available data, stakeholders, and what a successful outcome should look like.

2. Scope & Recommendation
DAS identifies the work required, recommends an approach, and outlines the expected deliverables, timeline, and engagement scope.

3. Analysis & Development
The work may include data analysis, reporting, dashboard development, validation, process improvement, or other analytics support based on the engagement.

4. Delivery & Handoff
DAS delivers the agreed-upon outputs and reviews the findings, recommendations, or solution with the appropriate stakeholders.

The engagement is scoped around the problem to solve, not a predefined package of tools or deliverables.

What You Can Expect

DAS consulting engagements are designed to provide clear, practical support around the problem your organization is trying to solve.

Depending on the engagement, you can expect:

  • Clear alignment on the business question and desired outcome
  • Defined scope, deliverables, and expectations before work begins
  • Practical recommendations grounded in the available data and business context
  • Transparent communication throughout the engagement
  • Analysis and outputs that are built for actual use, not just presentation
  • Documentation or handoff support when appropriate
  • Solutions designed with maintainability and usability in mind

The goal is to leave your organization with greater clarity, stronger reporting or analytical capability, and outputs that support better decisions.

Why Data Analytics, Simplified®?

DAS combines active industry experience with a practical, business-first approach to analytics.

13+ Years of Data & Analytics Experience
Founder Lorita Shaw, MBA, is an active Senior Data Engineer with experience across analytics, business intelligence, data engineering, and business analysis.

Experience Across Complex Environments
DAS brings experience from healthcare, public sector, clinical research, insurance, bioscience, and enterprise technology environments.

Technical + Business Perspective
The work is not approached as a technical exercise alone. DAS considers the business question, reporting need, workflow, stakeholders, and decision the data is intended to support.

Solutions Built for Real Use
The goal is to create analysis, reporting, dashboards, or workflows that people can actually use after the engagement ends.

Lorita Shaw, MBA | Founder | Senior Data Engineer | 2025 Women in Technology Woman to Watch Honoree | 2026 Women in Technology Nominee

Consulting Built Around the Engagement

Analytics consulting is scoped based on the problem your organization needs to solve rather than priced as a standard package.

Pricing may vary based on:

  • Complexity of the business question
  • Number and condition of data sources
  • Type of analysis or reporting required
  • Dashboard or development needs
  • Level of data cleaning, validation, or transformation required
  • Number of stakeholders or deliverables
  • Documentation and handoff requirements
  • Expected timeline and level of ongoing support

After an initial discovery conversation, DAS will recommend an approach and provide a customized scope, deliverables, timeline, and pricing proposal.

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Frequently Asked Questions

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Ready to Turn Your Data Into Clearer Decisions?

Whether you need stronger reporting, better dashboards, clearer performance measures, improved data workflows, or targeted analytical support, DAS can help define the problem and build a practical solution around it.

Discuss Your Data Needs

Need to Build Your Team’s Skills Instead?

If the challenge is not only solving a data problem, but helping your employees or participants build stronger Excel, SQL, Power BI, or analytics capability, explore DAS Team & Workforce Training.

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